Urban Kitchen introduces new collection as part of #StoreAndServe – Making Life Easy

Last month, (October 29, 2019) I was at the launch of Urban Kitchen’s “#StoreAndServe – Making Life Easy” featuring the  new range of trendy and minimalist serveware and food containers, held at Sentro 1771 Capitol Commons, Pasig City.

#StoreAndServe Collection

The all-new Urban Kitchen Serveware and Food Keeper Collection is a perfect gift for homemakers and kitchen enthusiasts alike. With its clever and ergonomic design, the collection will surely make every wonder wo-mom’s life easier as it complements every Filipino home’s lifestyle while levelling up their dining experiences.

12" Rectangular Serveware (P129.75)
Large Square Serveware with Spoon 10" x 5.5 (P149.75)
12" Oval Serveware (P129.75)
10" Square Storage Container (P149.75) and 9" Rectangular Storage Container (P129.75).

These affordable yet stylish products are available in SM Home nationwide—go get your hands on these kitchen must-haves to complete your Christmas shopping list!

The #StoreAndServe – Making Life Easy launch event was hosted by the award-winning host and modern mom Issa Litton, highlighted the products’ functions as a home solution for young moms and savvy homemakers’ modern lifestyle.

Chichi Tullao, a food & props stylist and visual storyteller was there and gave us a crash course on Table Setting and shared tips on food styling using Urban Kitchen products.

We were also given decluttering tips and food storage hacks that can maximize the kitchen and dining storage space by Kon Mari consultant Renelyn Tan-Castillejos.  She gave us practical tips on how to use the different Urban Kitchen food storage products that can bring joy and complement our modern living.

“Food is a big part of Filipino culture. And dining area, in fact, remain to be the heart of each home where you can entertain guests, whip up the best dish that you know of, or just lounge with the family while sharing a good meal,” shares Chriselda Chua, COO.

“Through our new campaign #StoreAndServe – Making Life Easy, it is our goal to come up with innovative, practical, and well-crafted serveware and food storage products that would adapt beautifully with any contemporary home. Affordable, stylish, and ergonomic, Urban Kitchen products are a must-have not just only this holiday season, but to be part of our everyday home solutions”.

Urban Kitchen by Max.Ideas is known for its trendy, practical, genuine, and innovative product line that offers everyday home solutions in general. It is a sister company of CDC Manufacturing Corporation, the manufacturer of Melawares, the most trusted brand of tableware.

For more updates about Urban Kitchen, follow its official Facebook page,

9 thoughts on “Urban Kitchen introduces new collection as part of #StoreAndServe – Making Life Easy

  1. ang gand plus it isn’t too expensive. mas nakakaganang mag-event sa bahay para maka-invite ng friends and family:-).

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